The web is becoming social

Back in the day, the internet used to be used majorly for finding information. As can be seen from the table below by hitwise data, Google was the #1 destination online even up to 2009 compared to Facebook because internet users were searching for information and hence needed a search engine. Search engines feature heavily in Alexa’s top 10 websites which is ordered according to their Alexa traffic rank (but most statistic sites disagree that Google is still #1). Even Google itself has a weekly list it produces and publishes online showing the top destinations of web traffic (the only problem is that Google do not include many of their own sites in the calculation). According to google the most popluar site online at the moment is Facebook. It is interesting to see the whole list by checking out this link to Google’s list called DoubleClick.

Full article at This link

We have experienced some changes and PR changes on some of the sites we have developed. The Google Page Rank has nothing t odo with a good quality website but only the popularity and its an indication of link weight for internet marketers.

Greece has been working on the situation for quite a while now, and had not yet managed to come up with an online gambling bill that was approved by the European Commission.

Earlier this year, Greek government officials reported on plans to offer about fifty gambling licenses, allowing foreign online gambling companies to offer their online gambling operations in Greece. The licenses that would have been offered also included a large number of video lottery terminals that would be set up in both pubs and clubs before the end of this year. At the time, the government official noted: “The bill is expected to be voted within the first quarter of the year. Our aim is to tender the licenses by the end of the year.”

However, all did not go as planned by the Greek government. The European Commission did not approve the draft online gambling bill that was sent to them, which meant that Greece had to begin the whole process again. Since it takes quite some time for the European Commission’s approval process to take place, Greece asked if their new draft submission could be seen earlier than proposed so that they could move forward faster with the regulation of online gambling.

The European Commission has not agreed to put this on the fast track, and it seems as if Greece will have to wait to present the revised online gambling draft bill on June 6th, 2011. The entire process takes around three months to be completed, which could mean that Greece may not be ready to introduce the new laws before the end of 2011, even if the European Commission approves the draft in its entirety.

The Greek government will simply sink further into debt while this delay takes place, putting the country into a worse financial position than before. Instead of being able to pay back loan, and lower interest charges, these will be raised instead.

The Greek Finance Ministry expects to make around 700 million Euro a year from opening the market and regulating online gambling. There have also been discussions as to whether it may be a good financial proposition for OPAP, the Greek gambling monopoly, to be privatized at this time. It has been said that OPAP may help to bail out the Greek government at this time.

(Origin of article at casinopeople.com)

Foursquare Greece Screenshot

The trend of “special deals” in Greece has totally exploded the last years, there are more then 20 websites with very limited access and payment options. The websites are offering 80% beauty, cosmetics and SPA services. To find a new “special deal” in Greece is very easy but to find the Location Based Services is a new fast growing trend, even its a new trend it would be a perfect help to tourism growth and also locals to find interesting trendy specials to unlock and check-in for free or attractive special deals.

Because Greece is one of the most mobile crowded countries in EU, it would be the perfect location for such a service but where hundreds of companies exists in the Foursquare registration only some 25 Venues offers their specials. Location Based Services where Hotels, Bars, Coffee houses, Restaurants, Beer house, Mediterranean restaurants, Museums, Beauty and Hair salons, Car wash and many more venues and categories could use such a service to bring locals and tourists attraction.

Many companies are adding their venues but are not using it as the marketing tool that it is designed for. The Foursquare move in Greece has been pushed by a great idea of how it should work and how it could help the local services to offer special deals to their check-in visitors. The Location Based Service is not a new thing, peaking at trendy New York where the city is full of competitive businesses offering mayor specials etc. We are expecting to see a fast growing boom in Greece for traditional marketing replacement on the spot and Foursquare Greece seem to know what they are doing.

We wish good luck to the Foursquare Greece team.

Looking at companies that are specialising on <a href=”http://www.cleverclick.gr”>SEO</a> we can see tendencies of the use to SEO vs. SEM with a 90/10% divide of use.

SEO is one of the absolute best investment if done correct. In order to be serious with your marketing company You should have a role in the process in order to understand what they are doing, research of competition and understanding of how keywords are set-up and organized.

The success is based on many components but as soon you decided your internet marketing company get involved and hang on to the process to understand and suggest directions to the team.

SEO can be the best investment for your business as a digital platform and also for social media that are growing faster and faster day by day. Be everywhere and let people know who you are to create your branding on-line.

In order to step by step reach these goals it is very important to plan the information of your website. Starting with the information structure such as the menu is one of the most important things need to be done. Information architecture and naming of pages, titles, menu buttons can have a major role for the end results.

Design, well we all want nice looking websites, there are some options that look nice and there are also many things that need to be included. Page titles, internal linking, keyword research, SEO friendly URLs. Using all these things in the right order or for its purpose it creates a SEO friendly model that is preffered for all kind of websites, though there are different options to each one depending on design and implementing of specific functionality but this is the basics.

Online tools for better SEO are many, using help from Google Web master services are important. Yahoo and Bing also have their web master services for developers and using these there is a huge difference in the ranking and positioning for any website or even Blog for success ranking.

New websites will always take longer time to have a stable ranking position and of course work, work and work to focus on the target audience as well as what you want to accomplish with your website.

Analysis of the activities and your clients together with keyword phrases and focus. The most important of the right results.

Our development website is targetting clients that want to find a SEO agency in Athens and with hard work and no paid advertising we have reach the top 3 positions in both Yahoo, Bing and Google search engines.